Chernobyl - Territory of Change
Rebranding of the Chornobyl Exclusion Zone "Chernobyl - Territory of Change". In partnership with the Ministry of Ecology and Natural Resources of Ukraine and the State Agency of Ukraine on Exclusion Zone Managemen
The idea of a comprehensive change of attitude towards the Chornobyl Exclusion Zone (the Zone) in the public consciousness and state policy was laid as the foundation for the rebranding of the exclusion zone.
This project was based on the awareness of the need to move from tragedy through overcoming it to development. The main idea of the rebranding was the understanding of Chernobyl as “a territory of change”.
The rebranding is for the society to stop perceiving the Zone as a depressed territory of the tragedy, and take advantage of the opportunities that this unique territory provides to the country and the world.
The idea of rebranding, as well as conceptual approaches behind it, were integrated into state policies by the Ministry of Ecology and Natural Resources of Ukraine, as well as the State Agency of Ukraine on Exclusion Zone Management, and was unveiled as a part of official events (follow the link to learn more), and at a meeting of the Government of Ukraine (follow the link to learn more)
Later, specific elements of rebranding, such as “Chernobyl - Territory of Energy”, “Chernobyl - Territory of Science” and others, turned in to dedicated projects and programs.